On changing the world and not
Dear technology startup: It sends a chill down my spine when you say you’ll change the world. Hitler changed the world. The Koch brothers are having a “scalable impact”. I need you to be more specific. What is the magnitude of the change? Is it tectonic or incremental? What are its moral dimensions? Will the world be more or less just as a result? Build cool stuff, by all means, but don’t delude yourself. Lies of effusion are some of the most insidious.
Frank Chimero puts it brilliantly:
Revolutionary, disruptive, magical, wizards, and on and on—contemporary digital culture has co-opted the language of revolution and magic without the muscle, ethics, conviction, or imagination of either. And it’s not that those things aren’t possible, we just aren’t living up to their meaning and instead saturating ourselves with hyperbole. These are words you have to earn, and slinging them around strips the words of their powerful meaning. Can you take a real revolution seriously if you are bombarded with messaging that says your phone is revolutionary?