gri·ot [gree-oh, gree-oh, gree-ot] –noun
a member of a hereditary caste among the peoples of western Africa whose function is to keep an oral history of the tribe or village and to entertain with stories, poems, songs, dances, etc.
I was reading through an old cover letter in which I touch on the idea of using data and qualitative insights to tell compelling stories, and it occurred to me that what I aspire to be is a Digital Grio. I, of course, immediately purchased the domain DigitalGrio.com —- this is the start of a fresh and potentially brilliant story I think. It begins, perhaps, like this:
Every day I struggle beautifully with what it means to live the ethos of the grio, pulling truths, all messy and delightful, from the digital static.
